The Nonprofit Podcast

Ep 154| Storytelling in Tough Times - The Trust Factor with Maria Bryan

Jena Lynch, Brittan Stockert & Cara Augspurger Season 5 Episode 154

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Building donor trust is essential for nonprofit engagement, especially in times of crisis. 

Join Jena and a favorite guest, Maria Bryan, an ethical and trauma-informed storytelling expert, to explore how nonprofits can effectively share crisis stories without causing donor fatigue or eroding hard-won trust.

Learn key storytelling strategies, including:

  • Balancing urgency with hope to maintain engagement
  • Avoiding exploitative narratives while still driving action
  • Using multiple platforms to strengthen community connections
  • Creating transparency to foster lasting donor relationships

🎧 Listen now for actionable tips to refine your nonprofit's storytelling approach!

For a deeper dive into mastering ethical storytelling, join Maria and Jena on Wednesday, March 19, for the "Developing Donor Trust: 3T Approach to Deepen Donor Engagement" workshop. Book your seat here.

🔗 More resources from Maria Bryan:
 Storytelling Workshop
When Bearing Witness Program
Storytelling Circle

Chapters:

00:00 Navigating Crisis in Nonprofit Storytelling

06:05 Balancing Urgency and Hope in Communications

12:03 Platforms for Effective Storytelling

17:58 Building Trust Through Authentic Storytelling

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