The Nonprofit Podcast

Ep 140| Recurring Donations: How to Boost Donor Retention and Revenue

Jena Lynch, Brittan Stockert & Cara Augspurger Season 5 Episode 140

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Why Recurring Donors Matter (And How to Get Them)

Jena is joined by Chris Barlow, founder of Beeline Marketing, to explore how nonprofits can build and sustain a loyal base of recurring donors. This episode offers practical, real-world strategies for converting one-time donors into ongoing supporters who bring long-term stability.

Discover:

  • Why recurring donors provide critical revenue stability for nonprofits.
  • How to time your asks to maximize conversions from year-end donors.
  • The common mistakes nonprofits make when asking for recurring gifts—and how to fix them.
  • Proven methods to keep donors engaged and feeling genuinely valued.
  • Strategies to create a strong sense of community among your donor base.
  • Key steps to start or enhance your recurring giving program.
  • Insights into 2025 trends that will shape donor engagement.

Want to create lasting donor relationships? Listen and start making a bigger impact today!

Head back to Episode 104, Fundamentals of Nonprofit Digital Marketing, for more strategies to keep your year-end campaigns on target: https://www.youtube.com/watch?v=9w2_6_dfEtQ 

Chapters

  • 00:00The Importance of Recurring Donors
  • 02:52Common Pitfalls in Converting Donors
  • 06:09Effective Messaging Strategies
  • 08:47Building Relationships with Donors
  • 12:08Engagement Strategies for Recurring Giving
  • 14:52Starting a Recurring Giving Program
  • 18:05Emerging Trends for 2025

Chris is leading a Donorbox workshop, 'The Truth About Getting Recurring Donors — And the First Way to Fix It', on November 20th at 1:00 PM ET.

Don’t forget to subscribe for more expert nonprofit tips and strategies to take your giving Season to new heights.

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Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 80,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact. 

Take a tour right now and start fundraising in just 15 minutes: → https://donorbox.org/

The Nonprofit Podcast, and a wealth of nonprofit leadership tutorials,  expert advice, tips, and tactics, are available on the Donorbox YouTube channel, subscribe today and never miss an episode:

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