The Nonprofit Podcast

Ep 139| Master Year-End Appeals with Multi-Channel Strategies

Jena Lynch, Brittan Stockert & Cara Augspurger Season 5 Episode 139

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Ready to turn up the volume on your year-end fundraising? 

Jena and Britt share how to craft multichannel appeals that truly resonate with donors. You’ll learn to create compelling storylines and messages that deliver real results for your nonprofit this giving season.

Discover the elements that make a multi-channel appeal effective, including: 

  • The power of consistent messaging.
  • Storytelling techniques that immerse donors in your mission.
  • Quick tips for writing donation-driving emails and social posts.
  • Effective strategies for boosting engagement with targeted asks.
  • Boosting appeal letters with impactful design tweaks.
  • Tips for stress-free campaign management and content scheduling.

Make your year-end appeals unforgettable and drive maximum donations! This episode shares expert strategies and actionable insights to engage donors and make a lasting impact. 

  • To help you create a strong foundation for your multi-channel year-end appeal, head back to Episode 136, Craft the Perfect Year-End Ask & Case for Support, you can find it here: 
  • Plus our in-depth webinar, Trending Ways to Write Fundraising Asks That Engage, to guide you step-by-step can be found here: 
  • Add our free downloadable e-book, Giving Tuesday Appeals, packed with email and social media appeal examples and ideas, to arm your campaign with comprehensive research-backed methods to help your appeals drive more donations. https://www.youtube.com/watch?v=5gTmtatQUCM 

Chapters:

00:00 Crafting Compelling Appeals: The Power of Storytelling

07:27   Storytelling Examples for Nonprofits

09:55  Anatomy of an Effective Fundraising Appeal

20:08  Multi-Channel Campaign Strategies for Nonprofits

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