The Nonprofit Podcast

Ep 128| 5 Effective Nudges for Monthly Giving

Jena Lynch, Brittan Stockert & Cara Augspurger Season 5 Episode 128

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Understanding donor behavior can be a game changer for your fundraising strategy.

In this episode, Jena and Cara break down 5 simple, effective "nudges" you can implement today to boost your monthly giving program. Forget the heavy psychology talk—this is all about practical steps you can take to encourage those sustaining recurring donations.  

We explore how default options, social proof, framing, urgency, and spotlighting social norms can subtly guide your donors toward supporting your cause on a regular basis. 

Whether you’re gearing up for your year-end campaign or planning for next month, these nudges will help you maximize your impact. Discover how to implement these nudges to feel the boost:

  • Default options on your donation form encourage monthly giving.
  • Leverage social proof by showing how many others have donated.
  • Frame your donation requests to highlight positive impacts.
  • Create urgency with time-sensitive offers.
  • Spotlight social norms to guide donor behavior.

Check out our Nonprofit Blog for more tips to increase monthly giving: 

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